Shaping Network Society

Strategy 2.0 is not a 2.0 Strategy

Yesterday, I was giving a talk at the Salzburg Business School in Schloss Urstein for Austrian business leaders. My main argument was that we should not think about 2.0 strategies, i.e. the integration of twitter, facebook, Xing into our communication strategies, but about Strategy 2.0, namely the integration of the logic of new forms of collaboration into our core business processes.

I started out by showing a knight, probably the most elaborate (and expensive) personal fighting machine ever developed in the history of humanity and made the analogy to our modern businesses with their corporate headquarters, huge man counts, sophisticated policies, etc.

Well, in 1368, at the battle of Sempbach, a group of Swiss peasants with long poles developed the approach of pushing the knights of their horses and then killing them as they were lying on their back in their heavy armors. Is there anything we can learn for today’s business?

I continued to show how macro-historically, the interplay of technologies and ideas have transformed modes of production and consumption dramatically in the history of humanity and I outlined the logic of “really simple group forming” and how it needs new leaders (what Sofia Elizondo and I call anti-leadership) and new forms of organization (open value chains). Here is the presentation – hope you enjoy it!

About Philipp

Philipp Müller works in the IT industry and is academic dean of the SMBS. Author of "Machiavelli.net". Proud father of three amazing children. The views expressed in this blog are his own.

11. June 2010 by Philipp
Categories: Blog | Tags: collaborative strategy, strategy20 | 1 comment