Strategy 2.0

Strategy as we know it is rapidly becoming irrelevant.

Strategy (based on Clausewitz’ian thinking) was about positioning products, companies, and portfolios of products/companies in competitive landscapes or the search for white spaces, where you could escape the competitive pressure of existing industries, by recombining the value propositions.

Strategy 2.0 is about creating communities and figuring out how to monetarize them without negatively impacting the growth/sustainability of the community. We have outlined this in our ACM SIGMIS paper (2003).

This means we need to move from:

– the analysis of strategic interactions (situations with at least two actors with given preferences in a context moderate scarcity).

to

– the analysis of communicative interactions (situations with at least two actors that have evolving preferences in context of emerging worlds).

About Philipp

Philipp Müller works in the IT industry and is academic dean of the SMBS. Author of "Machiavelli.net". Proud father of three amazing children. The views expressed in this blog are his own.

23. April 2008 by Philipp
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